Understanding UNC Culture through Ethnography
For our second unit, you will take on the role of an Anthropology student who has been tasked with observing, researching, and analyzing one cultural aspect of life at UNC or Chapel Hill. In order to accomplish this study, you will conduct an ethnography of your chosen cultural practice.
As explained on UNC’s Writing Center website
“Ethnography” means, literally, a portrait (graph) of a group of people (ethnos). An ethnography is a social, political, and/or historical portrait of a particular group of people or a particular situation or practice, at a particular period in time, and within a particular context or space. Ethnographies have traditionally been based on an anthropologist’s long-term, firsthand research (called fieldwork) in the place and among the people or activities s/he is studying (UNC Writing Center, n.d.).
We will spend extensive class time learning about the field of anthropology, and the methods involved in ethnography, such that you have all the necessary tools and knowledge to complete a successful project. In this unit, you will have two feeders (a source analysis and typed and coded field notes) that lead to a blog post of 1000-1300 with at least 3 multimedia illustrations. This is a different genre than the formal conference paper we wrote in unit 1, so we will spend significant time discussing the rhetorical differences and the technology (wordpress). However, even though this is popular genre, you are still making an argument that must be supported in a scholarly manner.